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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! Managing your members is no easy feat— it requires dedicated association management software as well as a strategic plan for engaging your constituents. Email open rate. In-person engagement ideas.

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A Guide to Social Media for Associations

MemberClicks

Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.

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How to optimize member marketing with AI

Nimble AMS

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

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Three Ways Associations Can Improve their Social Media Strategy

SBI

These days it can be a challenge to keep track of all the social media platforms out there. Social media isn’t new anymore, and your association needs to have a social media strategy that prevents members from visiting your platforms and finding stale posts and low engagement on your feed.